WEBSITE UNDER CONSTRUCTION – LOSING CUSTOMERS

You have finally decided its time to take your business online. You have taken the decisive step of purchasing a domain name and securing hosting space for your new website. Congratulations!

But hold on, you don’t have a website yet. A former colleague of yours has recommended this web developer who did one or two things for her a while back. He promises you a great website, asks for a very pocket friendly payment and tells you the website should be live in a week or so given your requirements.

So far so good.

Well, in the mean time, why not put an ‘Under Construction’ page with your logo and contact details, you know, just in case someone cares to visit your domain. So the web developer hurriedly does a page for you and up it goes. You have now began your journey into Cyberworld. You can’t wait reap the fruits of this highly acclaimed resource that is your company website.

Now to the sad part.

Any Experienced web developer will tell you that no web project ever gets completed on time. No, not because the developer is a lying bastard who made promises he/she can’t keep, though sometimes this is the case. Most often, web projects take longer to complete due to changing or escalating client needs. ‘I like the concept, but how about trying a different color scheme?’; ‘I like where its headed, but i just saw this website that has a landscape layout, can we try that?’; ‘I decided to change my logo to look more professional, lets see how this new one works with the website’ and so on and so on. A one week website becomes a two to three month project.

In the mean time, your domain bears the revered ‘Under Construction’ sign.

Here is a little fact about such Under Construction pages. They are totally useless and the chances of the visitor coming back to your website in 30 days is utmost slim to none.

So how do you ensure your under construction page still benefits you while you work with the developer on your awesome upcoming website? Here are a few tips:

  1. Grab people’s attention – on the web, you only have a few seconds to grab someone’s attention before they move on to the next website. A catchy headline that’s relevant to your business is a good start.
  2. Don’t be shy – tell people in brief what your product or service is going to be. Thats what the website is intended for anyway, right?
  3. Include visuals – if you have a screen shot of your product or service, include it. It doesn’t have to be perfect, it just has to visually explain what you are offering.
  4. Promise a solution – tell your ideal customer what you are going to do for them. Give them a reason to want to come back.
  5. Collect emails – probably the most important part. At the end, you should collect your visitor’s name and email address. This way, you can send them an email when you launch.

There. Simple tricks that your web developer could implement for you in 30 minutes and make your “Under Construction” page a tonne more useful.

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4 Responses to “WEBSITE UNDER CONSTRUCTION – LOSING CUSTOMERS”


  1. 1 theodore April 26, 2010 at 8:22 am

    this is pretty informative…

  2. 3 BURN LIST April 26, 2010 at 5:26 pm

    Ahh that is pretty sweeet. Thanks for sharing. awesome to look at a cool site about this stuff again and find out whats going on in the industry.

    –BurnList–


  1. 1 MZOORI CAMPAIGN! IT’S AN INVITES ONLY PARTY! « Intervangelist Kenya Trackback on June 4, 2010 at 9:56 am

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