Archive for June, 2010

91,000,000 MORE CUSTOMERS FOR YOUR BUSINESS

I went home on Friday a very happy man. Later that evening, amidst the banter and chatter of my drunken friends, I offered a toast to the East African Community. With disoriented looks on their faces, they lifted their glasses hesitantly and toasted back. Then one of them decided to order a bottle of water for me.

“I think he has had too much already” I had someone shout across the table.

He wasn’t totally wrong on that point. What they didn’t realize however was that mine was a valid toast to one of the best things that have happened to us in recent times. Continue reading ‘91,000,000 MORE CUSTOMERS FOR YOUR BUSINESS’

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THE DARK SIDE OF SUCCESS

We spend our lives striving for the peak. We work hard each passing day hoping that today will be yet another step towards that the money, fame or fortune that success brings with it. Not all of us will achieve what we set out for, and in fact, few of us will. The greater percentage will have to settle for less, and live with the compromises that life brings with it. That is both good and bad. Can you imagine a world where everybody achieved their dreams? What sort of chaos would that be? Continue reading ‘THE DARK SIDE OF SUCCESS’

HOW TO BECOME A LINKEDIN EXPERT IN 10 SIMPLE STEPS!

Don’t you just love these ‘How to’ articles? When someone else breaks it down for you in simple steps just like they did in pre-school. Welcome to the world of Linked in. Please take time to read my article on Personal Branding so as to better appreciate the need for an active Linked in Page.

Now to the 10 simple tips.

  1. Make your profile client focused
    You need to design your profile to have the impact you want on your connections. Treat it like your introduction at a networking meeting. Continue reading ‘HOW TO BECOME A LINKEDIN EXPERT IN 10 SIMPLE STEPS!’

SEARCH ENGINES GOING PERSONAL, ARE YOU?

How well does your website rank on Google? Have you noticed a surprising decline in your ranking? No longer on Page one, or now users have to scroll to see your website?

Search Engines change their algorithms all the time and what might have worked last week might not cut it anymore this week. The age of meta keywords is gone as Engines become more intelligent, thanks to the ever rampant competition. Continue reading ‘SEARCH ENGINES GOING PERSONAL, ARE YOU?’

MZOORI CAMPAIGN! IT’S AN INVITES ONLY PARTY!

Don’t we all hate to be left out? Even more than that, don’t we all like to be among the select few? I know I do.

Mzoori’s publicity stunt can only be described as genius! I fist heard about Mzoori towards the end of last year. A visit to their website took me to an under construction page that was like no other under construction page (See my post on effective Under Construction pages). With no website to show, they already had a facebook page and a twitter profile. A visit to their facebook profile and I still didn’t know what these guys were upto. Continue reading ‘MZOORI CAMPAIGN! IT’S AN INVITES ONLY PARTY!’

KENYAN START UP BANKING ON SOCIAL MEDIA, ONLY!

“Social Media is overrated!!”

That’s a statement I have heard once too often.

True success stories however beg to differ with the antagonists. One of these is the story of Fluid Tees.

When Ahmed came up with the idea of limited edition trendy T-Shirts that go with the season, all he had to back him up was an incredible sense of humor and a skilled designer by his side. How he was going to reach the millions of people both locally and abroad who recognize quality when they see one was a question he was yet to answer.

Living in a Social Media world, and having seen the viral nature of such phenomenon as Makmende, he decided to place his bets on Facebook and Twitter. Continue reading ‘KENYAN START UP BANKING ON SOCIAL MEDIA, ONLY!’

YOUR WEBSITE’S MONEY MAKER: THE LANDING PAGE

In recent times, I have spent the better part of my professional time helping budding interpreneurs to transform their business ideas into profitable internet businesses. Some are already on the road and thus my role is to help them steer the boat in the right direction (at least in my professional opinion), and some are still ideas in their originator’s minds.

The one question I always ask my wonderful clients is this; which is the money maker on this website?

The money maker is what techies like to call the Landing page. Continue reading ‘YOUR WEBSITE’S MONEY MAKER: THE LANDING PAGE’