KENYAN START UP BANKING ON SOCIAL MEDIA, ONLY!

“Social Media is overrated!!”

That’s a statement I have heard once too often.

True success stories however beg to differ with the antagonists. One of these is the story of Fluid Tees.

When Ahmed came up with the idea of limited edition trendy T-Shirts that go with the season, all he had to back him up was an incredible sense of humor and a skilled designer by his side. How he was going to reach the millions of people both locally and abroad who recognize quality when they see one was a question he was yet to answer.

Living in a Social Media world, and having seen the viral nature of such phenomenon as Makmende, he decided to place his bets on Facebook and Twitter.

“Succumb to Style” is his tag line. Thus their Facebook Page came to life around the same time as the Twitter profile. In addition to posting exciting updates about what was in the works (before anything tangible was available yet), Ahmed seemed to been bitten by a Fluid Tee bug as he wouldn’t stop talking to anyone who dared to listen about it. Asking friends to help promote him by liking his page and sharing with their friends, or retweeting his updates, the buzz was already being created before long.

Ahmed tells me that as of last week they had received around 1000 visits to their facebook page. Fluid Tees has no website yet.

By the time Fluid Tees debuted at the World Cup Fan Fare at the West Gate mall last Saturday (view photos here), they had enough visitors to their stand all curious on what this new brand is all about. Ahmed says he couldn’t have asked for more given the sales made on that day. With lots of inquiries coming through Twitter and Facebook from Kenyans locally and abroad, all wanting a piece of the cake, Fluid Tees stands to reap the fruits of their Social Media campaign only 2 months after launching.

Here is my advice to all Social Media haters. It’s a zero budget platform that only takes a few minutes of your time in a day, and promises you huge returns if you have a good product. So, as my friend Nony likes to say,  ‘What the heck! Just do it!”.

“Social Media is overrated!!”

That’s a statement I have heard from many a marketing executive.

True success stories however beg to differ with the antagonists. One of these is the story of FLUID Tees.

When Ahmed came up with the idea of limited edition trendy T-Shirts that go with the season, all he had to back him up was an incredible sense of humor and a skilled designer by his side. How he was going to reach the millions of people both locally and abroad who recognize quality when they see one was a question he was yet to answer.

Living in a Social Media world, and having seen the viral nature of such phenomenon as Makmende, he decided to place his bets on Facebook and Twitter.

“Succumb to Style” is his tag line. Thus their Facebook Page came to life around the same time as the Twitter profile. In addition to posting exciting updates about what was in works (before anything tangible was available yet), Ahmed seemed to been bitten by a FLUID Tee bug as he wouldn’t stop talking to anyone who dared to listen about it. Asking friends to help promote him by liking his page and sharing with their friends, or retweeting his updates, the buzz was already being created before long.

Ahmed tells me that as of last week they had received around 1000 visits to their facebook page. Fluid Tees has no website.

By the time Fluid Tees debuted at the World Cup Fan Fare at the West Gate mall last Saturday (view photos here), they had enough visitors to their stand all curious on what this new brand is all about. The sales were impressive in the least

Here is my advice to all Social Media haters. It’s a zero budget platform that only takes a few minutes of your time in a day, and promises you huge returns if you have a good product. As my friend Nony likes to say, so ‘What the heck! Just do it!”.

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6 Responses to “KENYAN START UP BANKING ON SOCIAL MEDIA, ONLY!”


  1. 1 mariamjarwan June 4, 2010 at 1:18 pm

    what an inspiring article!! Well,despite d fact that d world is filled with good things..u’ll nt accomplish anything until u plant n cares 4 it..nobody knows d extent to ur abilities, nt even u…until u try!! Wishing Ahmad a chance to do exactly as he please n moments of glad, inspiration,hope,joy n love.

    • 2 Intervangelist Kenya June 21, 2010 at 2:35 pm

      Hi Mariam. A great mind once mentioned that its amazing how much you can do if you just go ahead and do it! I can’t assure you of success, but if you don’t give it a try, then i can assure you of failure. Wishing Ahmed and company all the best.

  2. 3 AH June 29, 2010 at 4:53 pm

    Nice Article….Ahmed’s magic is just contagious. I wrote on him too…
    http://ahechoes.wordpress.com/2010/06/08/fluid-tees-succumb-to-style/


  1. 1 Tweets that mention KENYAN START UP BANKING ON SOCIAL MEDIA, ONLY! « Intervangelist Kenya -- Topsy.com Trackback on June 4, 2010 at 10:19 am
  2. 2 Fluid Tees, “Succumb To Style” « A Heart's Echoes Trackback on June 8, 2010 at 4:15 pm
  3. 3 Dimensional Construction Trackback on February 27, 2015 at 8:28 pm

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