How well does your website rank on Google? Have you noticed a surprising decline in your ranking? No longer on Page one, or now users have to scroll to see your website?

Search Engines change their algorithms all the time and what might have worked last week might not cut it anymore this week. The age of meta keywords is gone as Engines become more intelligent, thanks to the ever rampant competition.

One significant change has been location based search. This means that even if you do not explicitly search for pages from Kenya, google still knows you are searching from Nairobi and will give local pages more priority in the search results.

Another significant change has been Social Search. Search engines (specifically Google, Yahoo and Bing) are now able to search through Social networks such as Facebook and Twitter for content related to the Keyword being searched for.

Last but not least is the Related Search. This basically means that search engines are able to infer on implied key words based on the phrase entered in the search box. If I search for ‘food joints in Nairobi’ for instance, google includes ‘restaurants in nairobi’, ‘places to eat in nairobi’, ‘hotels in nairobi’, ‘cuisines’, ‘pubs’ etc. in its search results.

So what does this mean?

Websites with fresh content, relevant links and well researched key words will still rule the internet as the search results get more personalized and area specific.

It’s no longer a simple question of coming up with a website, throwing in a couple of keywords and letting the search engines do their job. These new trends mean that without a well established internet presence that covers keywords, geo-location, social space and constantly updated content, you will have to settle for page fifteen.

How does your website pass the Personal search test?

Publishers are expected to deliver more personalized, more comprehensive, fresh and relevant content to get indexed and ranked higher in search engines. In addition to the usual Search Engine Optimization tactics, this can be achieved by ensuring that:

  1. You are properly listed in local directories, including google and yahoo directories.
  2. All your business locations are properly placed in google maps with correct addresses and locations.
  3. The latest post on your Facebook or Twitter Page is not from 3 months ago (and by this I mean at least yesterday)
  4. Your news or blog page should contain the latest company or industry news, updated by the week.
  5. Last, but definitely not least, your keywords should be well researched. This you can do by yourself using any Keyword research tools available online, but hiring a professional is probably your best bet at better research. Key elements of your research should include Mobile websites, Local content and Social Media.

Good luck on improving your ranking.


  1. 1 ujo October 13, 2010 at 9:47 am

    Yes Sir! As the going gets tough, let the tough get going!!!

  2. 2 seo company October 7, 2013 at 6:24 am

    Hello friends, how is the whole thing, and what you would like to say about this paragraph, in my view its actually awesome for me.

  1. 1 SEO is Dead! « Intervangelist East Africa Trackback on October 7, 2010 at 3:28 pm

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