Archive for July, 2010

UNDERSTANDING THE KENYAN INTERNET MARKET

Kenyans are weird! No, that’s probably too derogatory. Let’s just say that Kenyans are different. Think of the usual stereotypes of grumbling about a politician then voting him back in come election time, or flocking an overturned petrol truck knowing full well the potential repercussions. Forget even our obsession with everything Chinese, except Chinese food of course which is ironically quite expensive.

I like to think that the above description is totally skewed to a very sad wee section of the country.

A new crop of Kenyans, made up of college educated, urban living, middle to high income earning individuals is slowly emerging as the market to watch in Kenya. These individuals have independent and aspirational mindsets, are more informed on their choices, and definitely know a raw deal when they see one. The majority of these individuals falls within the 23 – 44 years old demographic, and guess what, they form the greater bulk of the internet market. I’m talking over 70% of a market that takes up half the 6.8 million internet users in East Africa. For the purpose of this post, let’s call them the Alphas. Continue reading ‘UNDERSTANDING THE KENYAN INTERNET MARKET’

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SOCIAL NETWORKS: BEYOND THE NUMBERS

The Social world had the pleasure of celebrating Social Media thanks to the Mashable Social Media day yesterday. A new trend that is taking the personal and business internet world by storm, and with millions of potential customers just hanging around Social Networks, Social Media is now a force to reckon with.

An effective way to get the numbers

One of the key elements of Social Networks, which gives them a power like no other, is their unique ability to spread the word, a phenomenon called going Viral. Start a hot topic and see how fast it spreads across the world like bush fire, with little effort from the originator sometimes. Continue reading ‘SOCIAL NETWORKS: BEYOND THE NUMBERS’