What it takes to be Web 2.0

I recently attended an e-Marketing training with Dolphins Consultants, where attendants were being trained on implementing strategies that guarantee online success. The maze of technical jargon had many of the attendants requesting for frequent breaks, but in the end, they went back to their companies armed and ready.

A brief practical session at the end where some of the websites were being criticized revealed a disturbing statistic. Most websites still employ designs from when websites were nothing more than a URL on the company letterhead. Several badly designed pages filled with thousands of words in corporate speak and boring graphics. The Techies call it Web 1.0.

So what does it take to have a Web 2.0 website? Instead of launching into a long boring article, how about some real life examples of local companies in East Africa that are doing it right (or almost)? This is what i have so far in no particular order:

  1. wildlifedirect.org
  2. zuqka.com
  3. ushahidi.com
  4. pamojamedia.com
  5. symbiotic.co.ke
  6. zuku.co.ke
  7. gotissuez.com
  8. bankikanakcb.com
  9. eatout.co.ke
  10. mashada.com
  11. africaknows.com
  12. afrinnovator.com
  13. africandigitalart.com
  14. mapambo.com
  15. dukapress.org
  16. ihub.co.ke
  17. tuko.co.ke
  18. http://www.safaricom.co.ke/kenyalive/index.html (The Kenya Live Microsite)
  19. http://www.fluid.co.ke
  20. http://www.thestingo.com
  21. http://bonk.co.ke
  22. http://emergencywebcomic.com

If you have a suggestion to help grow this list, please post in the comments section below.

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17 Responses to “What it takes to be Web 2.0”


  1. 3 Saul August 17, 2010 at 2:00 pm

    The Bankika na KCB site is made for the audience you have just mentioned. Huge, colorful graphics and less talk. But can we call it a Web 2.0 site? Shouldn’t a Web 2.0 site allow much more interaction over and above clicking on links?

    • 4 Intervangelist Kenya August 20, 2010 at 5:32 am

      Web 2.0 is about interaction. It’s about providing your visitors with a participative experience through a user-centered design that goes beyond just giving out information to encourage information sharing and collaboration. They don’t have much collaboration (save for the facebook link) but the concept and design is user centered, and that’s Web 2.0.

  2. 5 Saul August 18, 2010 at 6:16 am

    Oops, and I did see that you have protected your tweets. Want to try out some small Kenyan microblogging sites? I am shy to ask you this; just go over to http://kenyanmicroblogs.blogspot.com and choose whatever community you’d like to join. May be we can talk much more over there.

    • 6 Intervangelist Kenya August 18, 2010 at 6:25 am

      Hi Saul, that’s some nice work you have going on there! I didn’t know we have local microblogging sites coming up. Quite impressive. Please give me your Twitter username so i can follow you, then we can talk some more.

      • 7 Saul August 18, 2010 at 12:31 pm

        Thanks for the reply. As for a Twitter username, I don’t have one. I tried out one microblogging site similar to Twitter but, to some degree, I didn’t love the 140 character limit.

  3. 8 pbombo October 23, 2010 at 9:04 am

    You can add bonk.co.ke to that list…

  4. 10 avikoOloo October 28, 2010 at 7:48 am

    hey Intervangelist Kenya, do ARK [http://www.theark.co.ke/} qualify to be on the list?

    • 11 Intervangelist EA November 2, 2010 at 7:11 am

      Hi Aviko! I like the effects when you hover on the menu items, its really cool. To be truly web 2.0 though, I believe it goes beyond cool hover features. It’s about providing a richer interactive experience to the user that sells the story behind your business. You should consider taking the user a little deeper into ARK other than giving them a ‘Kionjo’ 🙂

  5. 12 aviko oloo October 28, 2010 at 9:35 am

    i just got overexcited and post comment without doing copy check :)but what i meant to say was,i do you think ARK [ http://www.theark.co.ke ] qualify to be on the list?

  6. 13 daily kenyan jobs January 25, 2013 at 6:46 am

    I agree with the list.nice read


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