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Monday Moments Ep 4 – What next after Social Networks?

Interesting doesn’t begin to express the week I had. From having to come up with a dazzling digital marketing proposal for a billion shilling company, to having to finish off a trendy website within hours, to realizing that there could finally be a business title for the things I do (my business card still reads internet consultant for lack of a better title), it was a week to cherish.

So what caught my attention this past week? Continue reading ‘Monday Moments Ep 4 – What next after Social Networks?’

Monday Moments Ep 3 – We are Robots!

In the past few weeks, I have been introduced to such terminologies as Augmented Reality, QR Codes, Context Computing and a bunch of other words that leave you thirsty for an unholy drink. As if that’s not bad enough, I had to help explain these words to people who are still trying to understand what SEO is. Fun Huh? Not a bit. But it was an interesting experience. Continue reading ‘Monday Moments Ep 3 – We are Robots!’

SEO is Dead!

I would like to share with you my insight on a paper that I read about a week ago. As an Internet Marketer, SEO (Search Engine Optimization) is one of the gospels I preach most to my clients. Ranking high on Search Engines has for many years been the “be-all and end-all to anything on the web”. So much that many service providers and their clients alike believe that “without it, you are nothing and with it, you are everything on the web.” Continue reading ‘SEO is Dead!’

Monday Moments – Who wants to be a Millionaire?

Christmas is coming early for most people this Year! Zain and Safaricom are at it again, like big boys! While they do that, their dealers are crying foul for being the victims in this tag of war. All I know is, I can now call, and call, and call…and then check my balance just to be sure it’s not a hoax. I have had an interesting week at work, really interesting. Just read on… Continue reading ‘Monday Moments – Who wants to be a Millionaire?’

Introducing Monday Moments – Zuckerberg goes Philanthropic and more…

A Big Monday Hello to my audience of around Fifty great minds!! I’m hoping my Monday moments will help you get started on a great week ahead.

“What’s Monday Moments?” You ask. Well, every Monday, I hope to highlight and give a commentary on the 7 top moments that captured my attention in the past 7 days. Sounds like fun? Of course it does to you; i’m the one doing the dirty work here 🙂 Continue reading ‘Introducing Monday Moments – Zuckerberg goes Philanthropic and more…’

Starbucks now having it’s Ha! Moment

A few weeks back I read a disturbing article on how Starbucks had failed to replicate their success on Social Media in actual sales. As one of the few self proclaimed Social Media experts in Kenya, I had quoted Starbucks in many an instance as an epitome of Getting-it-Right on Social Media. Let’s face it, 13 million Facebook Fans in a span of two years is no mean feat, even for a behemoth such as Starbucks. If you don’t believe me, ask Coca-Cola, their closest competition on Facebook who have only managed to gunner 12 million Fans despite their global presence; or if you prefer local content, why not ask Safaricom how their Facebook page is doing?

Continue reading ‘Starbucks now having it’s Ha! Moment’

What it takes to be Web 2.0

I recently attended an e-Marketing training with Dolphins Consultants, where attendants were being trained on implementing strategies that guarantee online success. The maze of technical jargon had many of the attendants requesting for frequent breaks, but in the end, they went back to their companies armed and ready.

A brief practical session at the end where some of the websites were being criticized revealed a disturbing statistic. Most websites still employ designs from when websites were nothing more than a URL on the company letterhead. Several badly designed pages filled with thousands of words in corporate speak and boring graphics. The Techies call it Web 1.0.

So what does it take to have a Web 2.0 website? Continue reading ‘What it takes to be Web 2.0’


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