Archive for the 'Branding' Category

WE HAVE MOVED HOUSE TO WWW.INTERVANGELIST.INFO!

Please navigate over to http://www.intervangelist.info

Monday Moments Ep 8 – The Zero BS Edition!

It’s a rule of thumb in the world of writing that you NEVER ever start off an article by discrediting yourself! The reader loses confidence in you, and your opinions end up being ‘moo’ points at best. I don’t care much for that rule, so here is a little disclaimer before we proceed; I’m no business guru. I’m no branding guru either. Like a little child, I observe the world around me with a lot of curiosity, and form opinions based on what I see. I’ve learned a lot of valuable lessons through this.

So when I read the story of a youthful Music student who created ‘the fastest growing tech company ever’ from the ground up, a lot of the things I have read in business books almost stopped making sense! Welcome to Monday Moments Ep 8. Continue reading ‘Monday Moments Ep 8 – The Zero BS Edition!’

Monday Moments Ep 6 – Girls Rule!!

As unnatural as that title might sound coming from a male, it has never felt more appropriate to scream from the top of my voice; Girls Rule!! From my encounters with the Nokia ladies at one end of the city, to watching the iHub ladies on the other end trouncing 17 other male dominated teams in the quest for Kshs 1 Million venture funding, I was humbled by how well our tech sisters are doing in this field.

The Tech field is so dominated by three legged creatures that for a long time it has been almost terrifying for any lady trying to venture into it. The hostile stares, the ridicule, the hate speech; I have seen (and sometimes even took part in) it. I will tell you this my friends; the Tech ladies who I had the pleasure of meeting last week were not just intelligent; they were BEAUTIFUL!! Continue reading ‘Monday Moments Ep 6 – Girls Rule!!’

LET’S GET SOCIAL SAVVY!

I love beer conversations. No need to break the ice since the ice is already broken once that first ice cold drink lands on the table. No need to seek topics of conversation because they miraculously pop up with every sip. Strangers are almost instantaneously bonded in a drunken camaraderie. God bless beer!

I’m not a drunk though; just an ardent proponent of the exchange of life improvement teachings amid merriment. Incidentally, this is the kind I have been having of late with strangers turned acquaintances turned friends. Imagine if one day we all woke up drunk, all across the world! Oh, how social we would all be. Continue reading ‘LET’S GET SOCIAL SAVVY!’

Monday Moments Ep 4 – What next after Social Networks?

Interesting doesn’t begin to express the week I had. From having to come up with a dazzling digital marketing proposal for a billion shilling company, to having to finish off a trendy website within hours, to realizing that there could finally be a business title for the things I do (my business card still reads internet consultant for lack of a better title), it was a week to cherish.

So what caught my attention this past week? Continue reading ‘Monday Moments Ep 4 – What next after Social Networks?’

Introducing Monday Moments – Zuckerberg goes Philanthropic and more…

A Big Monday Hello to my audience of around Fifty great minds!! I’m hoping my Monday moments will help you get started on a great week ahead.

“What’s Monday Moments?” You ask. Well, every Monday, I hope to highlight and give a commentary on the 7 top moments that captured my attention in the past 7 days. Sounds like fun? Of course it does to you; i’m the one doing the dirty work here 🙂 Continue reading ‘Introducing Monday Moments – Zuckerberg goes Philanthropic and more…’

Starbucks now having it’s Ha! Moment

A few weeks back I read a disturbing article on how Starbucks had failed to replicate their success on Social Media in actual sales. As one of the few self proclaimed Social Media experts in Kenya, I had quoted Starbucks in many an instance as an epitome of Getting-it-Right on Social Media. Let’s face it, 13 million Facebook Fans in a span of two years is no mean feat, even for a behemoth such as Starbucks. If you don’t believe me, ask Coca-Cola, their closest competition on Facebook who have only managed to gunner 12 million Fans despite their global presence; or if you prefer local content, why not ask Safaricom how their Facebook page is doing?

Continue reading ‘Starbucks now having it’s Ha! Moment’