Archive for the 'Branding' Category



What it takes to be Web 2.0

I recently attended an e-Marketing training with Dolphins Consultants, where attendants were being trained on implementing strategies that guarantee online success. The maze of technical jargon had many of the attendants requesting for frequent breaks, but in the end, they went back to their companies armed and ready.

A brief practical session at the end where some of the websites were being criticized revealed a disturbing statistic. Most websites still employ designs from when websites were nothing more than a URL on the company letterhead. Several badly designed pages filled with thousands of words in corporate speak and boring graphics. The Techies call it Web 1.0.

So what does it take to have a Web 2.0 website? Continue reading ‘What it takes to be Web 2.0’

UNDERSTANDING THE KENYAN INTERNET MARKET

Kenyans are weird! No, that’s probably too derogatory. Let’s just say that Kenyans are different. Think of the usual stereotypes of grumbling about a politician then voting him back in come election time, or flocking an overturned petrol truck knowing full well the potential repercussions. Forget even our obsession with everything Chinese, except Chinese food of course which is ironically quite expensive.

I like to think that the above description is totally skewed to a very sad wee section of the country.

A new crop of Kenyans, made up of college educated, urban living, middle to high income earning individuals is slowly emerging as the market to watch in Kenya. These individuals have independent and aspirational mindsets, are more informed on their choices, and definitely know a raw deal when they see one. The majority of these individuals falls within the 23 – 44 years old demographic, and guess what, they form the greater bulk of the internet market. I’m talking over 70% of a market that takes up half the 6.8 million internet users in East Africa. For the purpose of this post, let’s call them the Alphas. Continue reading ‘UNDERSTANDING THE KENYAN INTERNET MARKET’

SOCIAL NETWORKS: BEYOND THE NUMBERS

The Social world had the pleasure of celebrating Social Media thanks to the Mashable Social Media day yesterday. A new trend that is taking the personal and business internet world by storm, and with millions of potential customers just hanging around Social Networks, Social Media is now a force to reckon with.

An effective way to get the numbers

One of the key elements of Social Networks, which gives them a power like no other, is their unique ability to spread the word, a phenomenon called going Viral. Start a hot topic and see how fast it spreads across the world like bush fire, with little effort from the originator sometimes. Continue reading ‘SOCIAL NETWORKS: BEYOND THE NUMBERS’

HOW TO BECOME A LINKEDIN EXPERT IN 10 SIMPLE STEPS!

Don’t you just love these ‘How to’ articles? When someone else breaks it down for you in simple steps just like they did in pre-school. Welcome to the world of Linked in. Please take time to read my article on Personal Branding so as to better appreciate the need for an active Linked in Page.

Now to the 10 simple tips.

  1. Make your profile client focused
    You need to design your profile to have the impact you want on your connections. Treat it like your introduction at a networking meeting. Continue reading ‘HOW TO BECOME A LINKEDIN EXPERT IN 10 SIMPLE STEPS!’

MZOORI CAMPAIGN! IT’S AN INVITES ONLY PARTY!

Don’t we all hate to be left out? Even more than that, don’t we all like to be among the select few? I know I do.

Mzoori’s publicity stunt can only be described as genius! I fist heard about Mzoori towards the end of last year. A visit to their website took me to an under construction page that was like no other under construction page (See my post on effective Under Construction pages). With no website to show, they already had a facebook page and a twitter profile. A visit to their facebook profile and I still didn’t know what these guys were upto. Continue reading ‘MZOORI CAMPAIGN! IT’S AN INVITES ONLY PARTY!’

KENYAN START UP BANKING ON SOCIAL MEDIA, ONLY!

“Social Media is overrated!!”

That’s a statement I have heard once too often.

True success stories however beg to differ with the antagonists. One of these is the story of Fluid Tees.

When Ahmed came up with the idea of limited edition trendy T-Shirts that go with the season, all he had to back him up was an incredible sense of humor and a skilled designer by his side. How he was going to reach the millions of people both locally and abroad who recognize quality when they see one was a question he was yet to answer.

Living in a Social Media world, and having seen the viral nature of such phenomenon as Makmende, he decided to place his bets on Facebook and Twitter. Continue reading ‘KENYAN START UP BANKING ON SOCIAL MEDIA, ONLY!’

MOBILE ADVERTISING IN KENYA CHANGING GEAR

You might have heard of inMobi in South Africa or Admob (now owned by Google) in the US. These companies are now market leaders in Mobile Advertising across the globe, and are reaping billions from it.

What is Mobile Advertising? You might ask.

Mobile advertising is closely related to online or internet advertising, though its reach is far greater. Kenya currently enjoys a tremendous penetration rate in mobile phone usage, with a growth rate that surpasses some of the most developed countries in the world such as the United Kingdom. With over 18 million mobile subscribers, advertisers are looking at a rich, engaged audience that is easily accessible via this platform. Continue reading ‘MOBILE ADVERTISING IN KENYA CHANGING GEAR’


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