Archive for the 'Branding' Category



WHO NEEDS A CORPORATE BLOG?

The traditional business sales formula is quite simple and even pleasant to read:

Good Product + Good Advertising = Good Sales.

Years have gone by and this formula has been transformed by ever changing business forces to a myriad other formulas. I really can’t tell what the universal agreed upon working formula now is, thanks to a zillion business books all preaching different ‘guaranteed-to-work’ business practices.

I’m not much of a business genius myself, but I like the formula below more than most:

Good Product + Good branding strategy + Positive product and corporate publicity = Good Sales. Continue reading ‘WHO NEEDS A CORPORATE BLOG?’

WEB FORMS: GET THEM RIGHT AND MAKE MORE MONEY

I just stumbled upon this nice article by Debré Barrett regarding Website forms and i thought, ‘Boy, if i had a dollar for every time i encounter a long, repetitive, boring, badly done form!’. If you own a job finding website, you probably will escape the wrath of frustrated users since lets face it, if i really want a job i will fill every form i find my way in the faint hope that one of them lands me a job.  If however you own an e-commere website, its a different story. Do your forms badly and you are bound to lose money, a lot of money. Continue reading ‘WEB FORMS: GET THEM RIGHT AND MAKE MORE MONEY’

HOW TO BEAT FACEBOOK (PART 1)

Yes, finally someone has come up with a working formula!!

We marvel each passing day at how the likes of Facebook and Twitter are taking the world by storm, topping popular news channels and generating more online conversations about them than the user profiles they are supposed to be promoting, while earning their founders billions in the process from online advertisements.

The ever lingering question on most ambitious minds is this; ‘how can I create a comparable local success story?’ I believe it is possible, and I also believe that it will happen really soon. I however also bear strong feelings that most of our local pioneers are going about this the wrong way, and if we don’t watch out, the Forbes list might just take longer to come our way. Continue reading ‘HOW TO BEAT FACEBOOK (PART 1)’

THE BRAND THAT IS ‘YOU’!

If you scour the web frequently or work in online marketing circles, you have probably come across the name Dan Schawbel. Well if you haven’t, here is a sneak preview. Dan is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 2009) which made the Amazon top 100 best business book sellers when it came out. Dan has over 800,000 results for his name on google. Continue reading ‘THE BRAND THAT IS ‘YOU’!’


Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 10 other followers

The Intervangelist on Twitter

Intervangelist Kenya on Twitter

Intervangelist Authors

Blog Stats

  • 6,600 hits