Archive for the 'Development' Category

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Can the world survive without Google?

I thought I heard you hesitating a little with that answer. Is this one of those questions that causes a slight chill to shoot up your spine? Or maybe your heart skipped a beat for a second there?

If you think about it, the pre-google era was still rich in intellectual exploits, innovations and inventions. People used to research and find information albeit not necessarily at the click of a button. I belong to a generation whose internet life has been quite synonymous with google life, so yes, that question sends a chill up my spine. Continue reading ‘Can the world survive without Google?’

Introducing Monday Moments – Zuckerberg goes Philanthropic and more…

A Big Monday Hello to my audience of around Fifty great minds!! I’m hoping my Monday moments will help you get started on a great week ahead.

“What’s Monday Moments?” You ask. Well, every Monday, I hope to highlight and give a commentary on the 7 top moments that captured my attention in the past 7 days. Sounds like fun? Of course it does to you; i’m the one doing the dirty work here 🙂 Continue reading ‘Introducing Monday Moments – Zuckerberg goes Philanthropic and more…’

SOCIAL NETWORKS: BEYOND THE NUMBERS

The Social world had the pleasure of celebrating Social Media thanks to the Mashable Social Media day yesterday. A new trend that is taking the personal and business internet world by storm, and with millions of potential customers just hanging around Social Networks, Social Media is now a force to reckon with.

An effective way to get the numbers

One of the key elements of Social Networks, which gives them a power like no other, is their unique ability to spread the word, a phenomenon called going Viral. Start a hot topic and see how fast it spreads across the world like bush fire, with little effort from the originator sometimes. Continue reading ‘SOCIAL NETWORKS: BEYOND THE NUMBERS’

91,000,000 MORE CUSTOMERS FOR YOUR BUSINESS

I went home on Friday a very happy man. Later that evening, amidst the banter and chatter of my drunken friends, I offered a toast to the East African Community. With disoriented looks on their faces, they lifted their glasses hesitantly and toasted back. Then one of them decided to order a bottle of water for me.

“I think he has had too much already” I had someone shout across the table.

He wasn’t totally wrong on that point. What they didn’t realize however was that mine was a valid toast to one of the best things that have happened to us in recent times. Continue reading ‘91,000,000 MORE CUSTOMERS FOR YOUR BUSINESS’

THE DARK SIDE OF SUCCESS

We spend our lives striving for the peak. We work hard each passing day hoping that today will be yet another step towards that the money, fame or fortune that success brings with it. Not all of us will achieve what we set out for, and in fact, few of us will. The greater percentage will have to settle for less, and live with the compromises that life brings with it. That is both good and bad. Can you imagine a world where everybody achieved their dreams? What sort of chaos would that be? Continue reading ‘THE DARK SIDE OF SUCCESS’

MOBILE ADVERTISING IN KENYA CHANGING GEAR

You might have heard of inMobi in South Africa or Admob (now owned by Google) in the US. These companies are now market leaders in Mobile Advertising across the globe, and are reaping billions from it.

What is Mobile Advertising? You might ask.

Mobile advertising is closely related to online or internet advertising, though its reach is far greater. Kenya currently enjoys a tremendous penetration rate in mobile phone usage, with a growth rate that surpasses some of the most developed countries in the world such as the United Kingdom. With over 18 million mobile subscribers, advertisers are looking at a rich, engaged audience that is easily accessible via this platform. Continue reading ‘MOBILE ADVERTISING IN KENYA CHANGING GEAR’