Archive for the 'Mobile Internet' Category



91,000,000 MORE CUSTOMERS FOR YOUR BUSINESS

I went home on Friday a very happy man. Later that evening, amidst the banter and chatter of my drunken friends, I offered a toast to the East African Community. With disoriented looks on their faces, they lifted their glasses hesitantly and toasted back. Then one of them decided to order a bottle of water for me.

“I think he has had too much already” I had someone shout across the table.

He wasn’t totally wrong on that point. What they didn’t realize however was that mine was a valid toast to one of the best things that have happened to us in recent times. Continue reading ‘91,000,000 MORE CUSTOMERS FOR YOUR BUSINESS’

SEARCH ENGINES GOING PERSONAL, ARE YOU?

How well does your website rank on Google? Have you noticed a surprising decline in your ranking? No longer on Page one, or now users have to scroll to see your website?

Search Engines change their algorithms all the time and what might have worked last week might not cut it anymore this week. The age of meta keywords is gone as Engines become more intelligent, thanks to the ever rampant competition. Continue reading ‘SEARCH ENGINES GOING PERSONAL, ARE YOU?’

MOBILE ADVERTISING IN KENYA CHANGING GEAR

You might have heard of inMobi in South Africa or Admob (now owned by Google) in the US. These companies are now market leaders in Mobile Advertising across the globe, and are reaping billions from it.

What is Mobile Advertising? You might ask.

Mobile advertising is closely related to online or internet advertising, though its reach is far greater. Kenya currently enjoys a tremendous penetration rate in mobile phone usage, with a growth rate that surpasses some of the most developed countries in the world such as the United Kingdom. With over 18 million mobile subscribers, advertisers are looking at a rich, engaged audience that is easily accessible via this platform. Continue reading ‘MOBILE ADVERTISING IN KENYA CHANGING GEAR’


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