Archive for the 'Twitter' Category



SEARCH ENGINES GOING PERSONAL, ARE YOU?

How well does your website rank on Google? Have you noticed a surprising decline in your ranking? No longer on Page one, or now users have to scroll to see your website?

Search Engines change their algorithms all the time and what might have worked last week might not cut it anymore this week. The age of meta keywords is gone as Engines become more intelligent, thanks to the ever rampant competition. Continue reading ‘SEARCH ENGINES GOING PERSONAL, ARE YOU?’

MZOORI CAMPAIGN! IT’S AN INVITES ONLY PARTY!

Don’t we all hate to be left out? Even more than that, don’t we all like to be among the select few? I know I do.

Mzoori’s publicity stunt can only be described as genius! I fist heard about Mzoori towards the end of last year. A visit to their website took me to an under construction page that was like no other under construction page (See my post on effective Under Construction pages). With no website to show, they already had a facebook page and a twitter profile. A visit to their facebook profile and I still didn’t know what these guys were upto. Continue reading ‘MZOORI CAMPAIGN! IT’S AN INVITES ONLY PARTY!’

KENYAN START UP BANKING ON SOCIAL MEDIA, ONLY!

“Social Media is overrated!!”

That’s a statement I have heard once too often.

True success stories however beg to differ with the antagonists. One of these is the story of Fluid Tees.

When Ahmed came up with the idea of limited edition trendy T-Shirts that go with the season, all he had to back him up was an incredible sense of humor and a skilled designer by his side. How he was going to reach the millions of people both locally and abroad who recognize quality when they see one was a question he was yet to answer.

Living in a Social Media world, and having seen the viral nature of such phenomenon as Makmende, he decided to place his bets on Facebook and Twitter. Continue reading ‘KENYAN START UP BANKING ON SOCIAL MEDIA, ONLY!’

WHO NEEDS A CORPORATE BLOG?

The traditional business sales formula is quite simple and even pleasant to read:

Good Product + Good Advertising = Good Sales.

Years have gone by and this formula has been transformed by ever changing business forces to a myriad other formulas. I really can’t tell what the universal agreed upon working formula now is, thanks to a zillion business books all preaching different ‘guaranteed-to-work’ business practices.

I’m not much of a business genius myself, but I like the formula below more than most:

Good Product + Good branding strategy + Positive product and corporate publicity = Good Sales. Continue reading ‘WHO NEEDS A CORPORATE BLOG?’

HOW TO BEAT FACEBOOK (PART 1)

Yes, finally someone has come up with a working formula!!

We marvel each passing day at how the likes of Facebook and Twitter are taking the world by storm, topping popular news channels and generating more online conversations about them than the user profiles they are supposed to be promoting, while earning their founders billions in the process from online advertisements.

The ever lingering question on most ambitious minds is this; ‘how can I create a comparable local success story?’ I believe it is possible, and I also believe that it will happen really soon. I however also bear strong feelings that most of our local pioneers are going about this the wrong way, and if we don’t watch out, the Forbes list might just take longer to come our way. Continue reading ‘HOW TO BEAT FACEBOOK (PART 1)’

GOOGLE, FACEBOOK…AND NOW TWITTER!!

I recently posted on Intervangelist about Ushahidi, the crowdsourcing website that grew from a simple Kenyan post-election-violence inspired project to an international success. Despite being a not-for-profit entity, it still gave us a very good lesson on Building first, then money later. Well, in comes Twitter. Continue reading ‘GOOGLE, FACEBOOK…AND NOW TWITTER!!’

INTERESTING POINTS FROM THE TANDAA EVENT

Thank’s to my busy daily hustle and a late notification i couldn’t attend this wonderful Tandaa event by the ICT board at iHub. As always, the internet has come to my rescue to keep me posted on what went down at the event.

A few interesting points i have gathered, mostly from the Tandaa twitter page include: Continue reading ‘INTERESTING POINTS FROM THE TANDAA EVENT’


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