Archive for the 'Web Design' Category



YOUR WEBSITE’S MONEY MAKER: THE LANDING PAGE

In recent times, I have spent the better part of my professional time helping budding interpreneurs to transform their business ideas into profitable internet businesses. Some are already on the road and thus my role is to help them steer the boat in the right direction (at least in my professional opinion), and some are still ideas in their originator’s minds.

The one question I always ask my wonderful clients is this; which is the money maker on this website?

The money maker is what techies like to call the Landing page. Continue reading ‘YOUR WEBSITE’S MONEY MAKER: THE LANDING PAGE’

CREATIVE EDGE LTD – A BEACON OF HOPE FOR OTHER SMEs

This is the part where i put a disclaimer. I put my skills to action in this stable in exchange for a monthly retainer so my views are bound to be very subjective. Any ‘kiss ass’ comments should thus be excused as efforts at securing a raise.

Prital Patel - MD, Creative Edge

Prital Patel - MD, Creative Edge

The lady pictured on the side (the only article image in this blog so far) is Prital Patel. She is 37 years old and runs her own graphic design house named Creative Edge Ltd, which she founded in 1995 (do the math – she was only 22 then). Last year , Creative Edge was named one of the Top 100 SMEs in Kenya. This year, Prital has been named one of the Top 40 Women under 40 by the authoritative Business Daily.

What started as a design house (apparently with 1 designer and an MD who knew nothing about design), is now on its way to becoming a fully fledged Branding agency, set to play in the big leagues with the likes of Ogilvy Mathers and Lowe Scanad.

What does Prital consider to be the secret to success? (Your Pens and Papers out please) Continue reading ‘CREATIVE EDGE LTD – A BEACON OF HOPE FOR OTHER SMEs’

WHO NEEDS A CORPORATE BLOG?

The traditional business sales formula is quite simple and even pleasant to read:

Good Product + Good Advertising = Good Sales.

Years have gone by and this formula has been transformed by ever changing business forces to a myriad other formulas. I really can’t tell what the universal agreed upon working formula now is, thanks to a zillion business books all preaching different ‘guaranteed-to-work’ business practices.

I’m not much of a business genius myself, but I like the formula below more than most:

Good Product + Good branding strategy + Positive product and corporate publicity = Good Sales. Continue reading ‘WHO NEEDS A CORPORATE BLOG?’

WEB FORMS: GET THEM RIGHT AND MAKE MORE MONEY

I just stumbled upon this nice article by Debré Barrett regarding Website forms and i thought, ‘Boy, if i had a dollar for every time i encounter a long, repetitive, boring, badly done form!’. If you own a job finding website, you probably will escape the wrath of frustrated users since lets face it, if i really want a job i will fill every form i find my way in the faint hope that one of them lands me a job.  If however you own an e-commere website, its a different story. Do your forms badly and you are bound to lose money, a lot of money. Continue reading ‘WEB FORMS: GET THEM RIGHT AND MAKE MORE MONEY’

WEBSITE UNDER CONSTRUCTION – LOSING CUSTOMERS

You have finally decided its time to take your business online. You have taken the decisive step of purchasing a domain name and securing hosting space for your new website. Congratulations!

But hold on, you don’t have a website yet. A former colleague of yours has recommended this web developer who did one or two things for her a while back. He promises you a great website, asks for a very pocket friendly payment and tells you the website should be live in a week or so given your requirements.

So far so good.

Well, in the mean time, why not put an ‘Under Construction’ page with your logo and contact details, you know, just in case someone cares to visit your domain. So the web developer hurriedly does a page for you and up it goes. You have now began your journey into Cyberworld. You can’t wait reap the fruits of this highly acclaimed resource that is your company website. Continue reading ‘WEBSITE UNDER CONSTRUCTION – LOSING CUSTOMERS’

THIS TWITTER THING: THE IDIOT’S GUIDE

A couple of weeks back I couldn’t stop blabbering about how twitter had helped me attend an expensive conference for free, without the boredom and awkward moments when you really need to use the washrooms but can’t because you just did it a few minutes before and are damn sure someone is keeping count. A friend of mine, after suffering my droning on and on about this Twitter thing, stopped me on my tracks and asked, ‘What exactly is twitter?’ Continue reading ‘THIS TWITTER THING: THE IDIOT’S GUIDE’

A NOTE TO INTERNET ENTREPRENEURS IN KENYA

Just back from an internet marathon where I managed to locate around 50 Kenyan online businesses covering all notable sectors including insurance, dating, shopping, social networking, crowd sourcing, research and probably the most popular, travel.

It is quite an impressive collection of websites, half of which have taken impressive steps towards integrating e-commerce features into their websites. Of course currently e-commerce is limited to m-commerce options such as M-PESA and ZAP for the most part, but if you have been reading the news lately, then you know that e-commerce gateways are imminent.
Continue reading ‘A NOTE TO INTERNET ENTREPRENEURS IN KENYA’


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