Posts Tagged 'East Africa'

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Monday Moments Ep 8 – The Zero BS Edition!

It’s a rule of thumb in the world of writing that you NEVER ever start off an article by discrediting yourself! The reader loses confidence in you, and your opinions end up being ‘moo’ points at best. I don’t care much for that rule, so here is a little disclaimer before we proceed; I’m no business guru. I’m no branding guru either. Like a little child, I observe the world around me with a lot of curiosity, and form opinions based on what I see. I’ve learned a lot of valuable lessons through this.

So when I read the story of a youthful Music student who created ‘the fastest growing tech company ever’ from the ground up, a lot of the things I have read in business books almost stopped making sense! Welcome to Monday Moments Ep 8. Continue reading ‘Monday Moments Ep 8 – The Zero BS Edition!’

What it takes to be Web 2.0

I recently attended an e-Marketing training with Dolphins Consultants, where attendants were being trained on implementing strategies that guarantee online success. The maze of technical jargon had many of the attendants requesting for frequent breaks, but in the end, they went back to their companies armed and ready.

A brief practical session at the end where some of the websites were being criticized revealed a disturbing statistic. Most websites still employ designs from when websites were nothing more than a URL on the company letterhead. Several badly designed pages filled with thousands of words in corporate speak and boring graphics. The Techies call it Web 1.0.

So what does it take to have a Web 2.0 website? Continue reading ‘What it takes to be Web 2.0’