Posts Tagged 'Safaricom'

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Monday Moments Ep 11 – The Best 7 of 2010!!

One of my favorite verses from the Christian Bible is one that says, “Be faithful in little things and you will be accorded Bigger things” or something along those lines. I believe in celebrating little success, no matter how small. If you have visited this blog more than 3 times, then this post is dedicated to you. I intend to go on the down low beginning today, as I prepare for what promises to be a great year for Intervangelist EA in 2011. Lots of ideas, too little time to execute them, but one step at a time and we will get there.

So ladies and gentlemen, here are my best Moments of 2010!! Continue reading ‘Monday Moments Ep 11 – The Best 7 of 2010!!’

Monday Moments Ep 10 – A Content Hungry People!

How have you been? Well I hope.

The majority of East Africans are middle to lower class income earners. I know; that’s an obvious fact. The greater part of their year is spent at their jobs, working hard for that pay increase, or just until they get that job that they actually want. The occasional day off is either spent with family, on a drinking spree or for the majority, cooped up on their sofa, tugging on a pillow so hard you’d think it has been trying to escape, watching re-runs of the same TV show since they have exhausted all the DVDs in the house, and are either too broke or too lazy to go out and get more.

Thank God for the likes of Tusker Project Fame and Churchill Live which provide that 45 minute reprieve from the usual routine, hence forming the highlight of many a people’s weeks! Continue reading ‘Monday Moments Ep 10 – A Content Hungry People!’

Monday Moments Ep 3 – We are Robots!

In the past few weeks, I have been introduced to such terminologies as Augmented Reality, QR Codes, Context Computing and a bunch of other words that leave you thirsty for an unholy drink. As if that’s not bad enough, I had to help explain these words to people who are still trying to understand what SEO is. Fun Huh? Not a bit. But it was an interesting experience. Continue reading ‘Monday Moments Ep 3 – We are Robots!’

Starbucks now having it’s Ha! Moment

A few weeks back I read a disturbing article on how Starbucks had failed to replicate their success on Social Media in actual sales. As one of the few self proclaimed Social Media experts in Kenya, I had quoted Starbucks in many an instance as an epitome of Getting-it-Right on Social Media. Let’s face it, 13 million Facebook Fans in a span of two years is no mean feat, even for a behemoth such as Starbucks. If you don’t believe me, ask Coca-Cola, their closest competition on Facebook who have only managed to gunner 12 million Fans despite their global presence; or if you prefer local content, why not ask Safaricom how their Facebook page is doing?

Continue reading ‘Starbucks now having it’s Ha! Moment’

OOPS! SAFARICOM DID IT AGAIN! MXIT STYLE.

They have the financial muscle, they definitely have the brains and they have the balls. Couple these with no sincere sense of Social responsibility and you have a market giant that just won’t stop. I can just picture Rene Meza sitting in some huge conference room, stroking his Latino hair (no beard to stroke like big Mike) and wondering, ‘What the #### just happenned? Coño!!’.

But this is not about Rene Meza. I have been up and about the blogosphere, reading the rants especially from our leading Local webpreneurs including @whiteafrican, @njihia and @salim about how Safaricom has screwed them and many other developers around by adopting Mxit (the social chat application from South Africa) as their preferred platform for this service (check out yesterday’s Nation newspaper for 7 pages worth of advertising information). Continue reading ‘OOPS! SAFARICOM DID IT AGAIN! MXIT STYLE.’

WHO NEEDS A CORPORATE BLOG?

The traditional business sales formula is quite simple and even pleasant to read:

Good Product + Good Advertising = Good Sales.

Years have gone by and this formula has been transformed by ever changing business forces to a myriad other formulas. I really can’t tell what the universal agreed upon working formula now is, thanks to a zillion business books all preaching different ‘guaranteed-to-work’ business practices.

I’m not much of a business genius myself, but I like the formula below more than most:

Good Product + Good branding strategy + Positive product and corporate publicity = Good Sales. Continue reading ‘WHO NEEDS A CORPORATE BLOG?’