Posts Tagged 'Twitter Advertising'

KENYAN START UP BANKING ON SOCIAL MEDIA, ONLY!

“Social Media is overrated!!”

That’s a statement I have heard once too often.

True success stories however beg to differ with the antagonists. One of these is the story of Fluid Tees.

When Ahmed came up with the idea of limited edition trendy T-Shirts that go with the season, all he had to back him up was an incredible sense of humor and a skilled designer by his side. How he was going to reach the millions of people both locally and abroad who recognize quality when they see one was a question he was yet to answer.

Living in a Social Media world, and having seen the viral nature of such phenomenon as Makmende, he decided to place his bets on Facebook and Twitter. Continue reading ‘KENYAN START UP BANKING ON SOCIAL MEDIA, ONLY!’

WHO NEEDS A CORPORATE BLOG?

The traditional business sales formula is quite simple and even pleasant to read:

Good Product + Good Advertising = Good Sales.

Years have gone by and this formula has been transformed by ever changing business forces to a myriad other formulas. I really can’t tell what the universal agreed upon working formula now is, thanks to a zillion business books all preaching different ‘guaranteed-to-work’ business practices.

I’m not much of a business genius myself, but I like the formula below more than most:

Good Product + Good branding strategy + Positive product and corporate publicity = Good Sales. Continue reading ‘WHO NEEDS A CORPORATE BLOG?’

GOOGLE, FACEBOOK…AND NOW TWITTER!!

I recently posted on Intervangelist about Ushahidi, the crowdsourcing website that grew from a simple Kenyan post-election-violence inspired project to an international success. Despite being a not-for-profit entity, it still gave us a very good lesson on Building first, then money later. Well, in comes Twitter. Continue reading ‘GOOGLE, FACEBOOK…AND NOW TWITTER!!’


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