Posts Tagged 'websites'

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SEO is Dead!

I would like to share with you my insight on a paper that I read about a week ago. As an Internet Marketer, SEO (Search Engine Optimization) is one of the gospels I preach most to my clients. Ranking high on Search Engines has for many years been the “be-all and end-all to anything on the web”. So much that many service providers and their clients alike believe that “without it, you are nothing and with it, you are everything on the web.” Continue reading ‘SEO is Dead!’

What it takes to be Web 2.0

I recently attended an e-Marketing training with Dolphins Consultants, where attendants were being trained on implementing strategies that guarantee online success. The maze of technical jargon had many of the attendants requesting for frequent breaks, but in the end, they went back to their companies armed and ready.

A brief practical session at the end where some of the websites were being criticized revealed a disturbing statistic. Most websites still employ designs from when websites were nothing more than a URL on the company letterhead. Several badly designed pages filled with thousands of words in corporate speak and boring graphics. The Techies call it Web 1.0.

So what does it take to have a Web 2.0 website? Continue reading ‘What it takes to be Web 2.0’

UNDERSTANDING THE KENYAN INTERNET MARKET

Kenyans are weird! No, that’s probably too derogatory. Let’s just say that Kenyans are different. Think of the usual stereotypes of grumbling about a politician then voting him back in come election time, or flocking an overturned petrol truck knowing full well the potential repercussions. Forget even our obsession with everything Chinese, except Chinese food of course which is ironically quite expensive.

I like to think that the above description is totally skewed to a very sad wee section of the country.

A new crop of Kenyans, made up of college educated, urban living, middle to high income earning individuals is slowly emerging as the market to watch in Kenya. These individuals have independent and aspirational mindsets, are more informed on their choices, and definitely know a raw deal when they see one. The majority of these individuals falls within the 23 – 44 years old demographic, and guess what, they form the greater bulk of the internet market. I’m talking over 70% of a market that takes up half the 6.8 million internet users in East Africa. For the purpose of this post, let’s call them the Alphas. Continue reading ‘UNDERSTANDING THE KENYAN INTERNET MARKET’

YOUR WEBSITE’S MONEY MAKER: THE LANDING PAGE

In recent times, I have spent the better part of my professional time helping budding interpreneurs to transform their business ideas into profitable internet businesses. Some are already on the road and thus my role is to help them steer the boat in the right direction (at least in my professional opinion), and some are still ideas in their originator’s minds.

The one question I always ask my wonderful clients is this; which is the money maker on this website?

The money maker is what techies like to call the Landing page. Continue reading ‘YOUR WEBSITE’S MONEY MAKER: THE LANDING PAGE’

GOOGLE, FACEBOOK…AND NOW TWITTER!!

I recently posted on Intervangelist about Ushahidi, the crowdsourcing website that grew from a simple Kenyan post-election-violence inspired project to an international success. Despite being a not-for-profit entity, it still gave us a very good lesson on Building first, then money later. Well, in comes Twitter. Continue reading ‘GOOGLE, FACEBOOK…AND NOW TWITTER!!’

3RD WORLD GUILTY OF JUST CONSUMING

East Africa’s enterprises and innovators had a unique opportunity on their doorsteps last week to learn new techniques in web content development at the East African Local Content Innovation Summit held in Nairobi over 7-8 August. The Summit was being hosted by Ignite Consulting and AITEC Africa in response to the urgent need that is to develop local content relevant to local interests and needs, especially with the region about to link to the world via undersea fibre cables that will deliver much faster and cheaper Internet connections. Continue reading ‘3RD WORLD GUILTY OF JUST CONSUMING’